NEW Travel Apps Report 2023: Speed And Innovation in the Travel App Industry

We are excited to share Watchful’s new report, with new findings on how 15 of the biggest companies in the industry, including major airlines and OTAs (Online Travel Agents), are pushing their R&D and product efforts to remain competitive and meet or exceed traveler demands. 

Apps analyzed for this new report include Expedia, Airbnb, KAYAK,, Skyscanner, Trip Advisor, Hooper,, American Airlines, British Airways, United Airlines, easyJet, Ryanair, and more. New products and features are launched, optimized, and tested every day. Our research team analyzed thousands of product changes across hundreds of apps versions over a 6-month period. 

R&D has become the new battleground across the travel industry. Hence, industry leaders must gain a better understanding of their competitive landscape to refocus their R&D efforts in order to enhance the overall travel booking experience and meet or exceed traveler demands.

While carrying out this new research, we discovered dozens of a/b tests, new features, innovative marketing campaigns, UI iterations and many other insights across all the apps researched. In this report we will share a small sample of what we found, and a high level overview of the competitive landscape.  

You can download a complimentary copy of the report here: Travel Apps: Competitive Intelligence Report 2023

We are proud to share this new report, and give you a glimpse into how quickly the industry is evolving, and provide you with a fresh perspective on some of the product-led strategies where the industry’s key players are betting on for their future growth. 

Hungry for more insights? You can also check our blog where we shared the most interesting product features and updates from Travel Apps over Summer 2023.