2024 Mobile Megatrends: The Rise of AI-Generated Tools

The year 2023 witnessed an explosion of interest in AI-driven technologies following the advent of ChatGPT in November 2022. Major corporations plunged into the realm of AI experimentation, giving rise to a proliferation of AI tools and features across various landscapes—a trend poised to accelerate throughout 2024.

One striking revelation from our insights was the emergence of TikTok’s Tako, a feature harnessing AI akin to ChatGPT, intended to respond to users’ queries. This breakthrough garnered widespread attention, captivating over 100 news outlets globally, including WSJ, Bloomberg, Reuters, The Verge, and TechCrunch. Following suit, Snapchat unveiled My AI, a generative AI feature enabling users to exchange Snaps and receive AI-generated responses. My AI, designed with a distinct personality aligning with Snapchat’s ethos, expanded the app’s repertoire while upholding trust and safety guidelines.

However, AI’s dominion transcends social media; it permeates diverse industries. Dating app Bumble piloted “Bumble Smart Compliments,” automating personalized compliments for user interactions. Meanwhile, Zomato, the popular Indian food delivery app, experimented with an AI chatbot aiding users in queries like hangover cures. These instances merely scratch the surface of AI’s boundless potential, hinting at a future brimming with innovation.

As we traverse 2024, AI’s role won’t be confined to mere interaction facilitation; it will delve into performing tasks on our behalf.

Empowering apps with decision-making capabilities through rule-based automation—from editing uploaded images to preemptively addressing queries from various quarters—heralds a wave of new standard features. The anticipation is palpable, and at Watchful, we remain vigilant, closely monitoring emerging tests and features. 

Download the 2024 Mobile Megatrends Report in full here.